Rehau windows Russia : wasted Paid for profitable Earned Media
Loosing warmth because of windows not adjusted to cold russian winters makes people waste money.
Rehau windows save warmth and save expenses for heating.
« wasted » Paid media :
Live demonstration how people waste money : literally throwing real money out of the window of a billboard. (7000$)
Earned media :
Public excitement
More than 200 media highlighted the event for free over 40 million of russians
| Imprimer l'article | Cette entrée a été posté par Yves Del Frate le 5 février 2012 à 19 h 11 min, et placée dans Paid Owned Earned. Vous pouvez suivre les réponses à cette entrée via RSS 2.0. Vous pouvez laisser une réponse, ou bien un trackback depuis votre site. |
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