POE Story : Toyota Prius fuels Paid Media to boost sales in Spain
Challenge :
Making the Prius be part of the consumer’s short list
Paid Media :
Substituting the normal gas filling locution « you’ve selected un-leaded fuel, thank you for your visit » by an ad-hoc Toyota Prius version :
« you’ve selected un-leaded fuel, if you had a Toyota Prius you would not hear this locution so many times, for more info please please ask for the Toyota folder at the gas station or in the closest Toyota dealership »
Results :
Sales increased over 292 % vs goal (source : Toyota)
Awareness increased + 441 % (source : IMOP)
| Imprimer l'article | Cette entrée a été posté par Yves Del Frate le 22 février 2012 à 17 h 09 min, et placée dans Paid Owned Earned. Vous pouvez suivre les réponses à cette entrée via RSS 2.0. Vous pouvez laisser une réponse, ou bien un trackback depuis votre site. |
Aucun commentaire pour l'instant
Aucun trackback pour l'instant
STEVE CHANGED OUR JOB
about 1 month ago - 1 commentaire
From touch point to point of sale, the digital revolution is commercial; the value of your brand tomorrow lies in its media value today. The touch points for brands, whether they are on television, the written press, radio, Internet, mobile phones or social networks, are becoming points of sale. Doubts? Welcome to the core of
Rehau windows Russia : wasted Paid for profitable Earned Media
about 3 months ago - Aucun commentaire
Loosing warmth because of windows not adjusted to cold russian winters makes people waste money. Rehau windows save warmth and save expenses for heating. « wasted » Paid media : Live demonstration how people waste money : literally throwing real money out of the window of a billboard. (7000$) Earned media : Public excitement More than 200
Solo : Edgy Paid Media to create Worldwide engagement
about 4 months ago - Aucun commentaire
Issue : Make Solo more relevant and encourage Norwegians to drink Solo more often Insight : Familie’s soft drink consumption is controlled by the family’s youth…among this group Solo had the weakest position They decided to win the youth Strategy : Make Young people Solo ambassadors engaged in a spectacular and un Norwegian project –to make Solo
![imported_from_detroit_new_logo_main[1]](http://www.yvesdelfrate.com/wp-content/uploads/2011/06/imported_from_detroit_new_logo_main11-64x64.jpg "imported_from_detroit_new_logo_main[1]"){kind=logo}
POE Story Chrysler 2011 : ”Home Owned” Media
about 11 months ago - 2 commentaires
Detroit, world capital of the automotive…Head Quarters of the big three…manufacturing belt became the rusting belt… Prius is the new star car. American people are proud to drive asian (Sting, Leonardo Di Caprio, Julia Roberts, Jessica Alba) In 50 years, the town lost 1 million inhabitants In 2005, one-third of the population lived below
POE Story Belgium 2011 : 25 % of media contacts out of brands control !
about 12 months ago - Aucun commentaire
80 brands, 8 economic sectors, 2 400 interviews, 15 + years old, to scan Belgium’s Media landscape…and the results are : 58 % Paid Media, 17 % Owned and 25 % Earned Media. Interactivity is no more an option but an obligation ! Social media development has empowered word of mouth. It will be more and
POE Story COCA COLA : 125 ans de Owned Media America
about 1 year ago - Aucun commentaire
8 mai 1886, premier verre de Coca-Cola servi dans une pharmacie d’ Atlanta. Il y a 125 ans, John Pemberton inventait la formule de Coca-Cola. Marque la plus célèbre du monde, Coca Cola se classe première marque non media dans le top 10 du baromètre MPG POE 2010, au 7e rang, forte de sa première place
POE Story PEPSI : du Owned pour sauver le monde…du Paid pour le faire savoir
about 1 year ago - Aucun commentaire
Première en 23 ans, Pepsi ne participe pas au Super Bowl 2010. La marque décide de consacrer le budget publicitaire de l’événement (environ 20 M $) au projet social media driven « Pepsi Refresh project », des idées pour rafraichir le monde, financées à hauteur de 5 à 250 000 $ pour des travaux associatifs. A partir du
Yves Del Frate sur Facebook
Yves Del Frate sur Twitter