Tide : Eco friendly Owned Media to demonstrate leadership
Goal :
Demonstrate Tide’s outstanding cleaning results while creating a positive change in shoppers non ecological behavior : usage of plastic bags.
Owned Media :
Modeled after a notepad, the Tide Smart Bag transforms into an instant grocery list that can be washed by Tide and used over and over again, providing people with an eco-friendly accessory on future shopping trips.
| Imprimer l'article | Cette entrée a été posté par Yves Del Frate le 24 février 2012 à 16 h 27 min, et placée dans Paid Owned Earned. Vous pouvez suivre les réponses à cette entrée via RSS 2.0. Vous pouvez laisser une réponse, ou bien un trackback depuis votre site. |
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