Promote online the launch of the new male shaver BIC Flex3 and its smooth glide in Europe
Owned Media : the bicflexperience
A viral video « WTF ! Insane human curling », features a freshly shaved human curling champion gliding on his stomach to reach a target marked on ice.
As the film ends, for the first time, You Tube turns into a move-sensitive video game platform.
Your webcam detects your moves and you become a human curling sweeper.
The best performing players can win a stay in an ice hotel in Sweden.
You can also join the Facebook page directly on Youtube.
Earned Media :
after 3 weeks,
950 000 views
100 000 players
6 000 + Facebook shares
national TV news coverage (3100 online articles)
in December 2011 :
2 286 000 views on Youtube
1 200 000 players