launch the new Ford Focus, that offers the most advanced technological elements
Owned media :
blog, Facebook page, You Tube brand channel of the fictious CIVIL SOCIETY FOR BETTER CARS :
« even your old car can be superbly equipped for minimum cost, provide homemade solutions in the form of videos, photographs »
these were supported by PPC and PR .
Facebook contest : submit invention which help drivers in driving their cars.
Paid reach, 4,5 M people, 75,2 % online population
Earned reach, 0,6 M, 10,7 % online population
1 M video viewed
44 679 persons in the Facebook contest
1200 people joined Ford Facebook fan page
sources : Net Monitor, Facebook