From touch point to point of sale, the digital revolution is commercial; the value of your brand tomorrow lies in its media value today.
The touch points for brands, whether they are on television, the written press, radio, Internet, mobile phones or social networks, are becoming points of sale.
Welcome to the core of the Apple …
launch the new Ford Focus, that offers the most advanced technological elements
Owned media :
blog, Facebook page, You Tube brand channel of the fictious CIVIL SOCIETY FOR BETTER CARS :
« even your old car can be superbly equipped for minimum cost, provide homemade solutions in the form of videos, photographs »
these were supported by…
Traffic accidents claim over 700 lives in Lebanon and over 10,000 related injuries every year
Bridgestone wanted to raise awareness for road safety and tyres
Owned Media :
Using hundred of Bridgestone tires, they created the region’s first branded tire safety barrier for the roads
Conforming to the tire wall designs made by the Mo…
Demonstrate Tide’s outstanding cleaning results while creating a positive change in shoppers non ecological behavior : usage of plastic bags.
Owned Media :
Modeled after a notepad, the Tide Smart Bag transforms into an instant grocery list that can be washed by Tide and used over and over again, providing people with an eco-friendly ac…
Making the Prius be part of the consumer’s short list
Paid Media :
Substituting the normal gas filling locution « you’ve selected un-leaded fuel, thank you for your visit » by an ad-hoc Toyota Prius version :
« you’ve selected un-leaded fuel, if you had a Toyota Prius you would not hear this locution so many times, for more info ple…
Promote online the launch of the new male shaver BIC Flex3 and its smooth glide in Europe
Owned Media : the bicflexperience
A viral video « WTF ! Insane human curling », features a freshly shaved human curling champion gliding on his stomach to reach a target marked on ice.
As the film ends, for the first time, You Tube turns into …
Loosing warmth because of windows not adjusted to cold russian winters makes people waste money.
Rehau windows save warmth and save expenses for heating.
« wasted » Paid media :
Live demonstration how people waste money : literally throwing real money out of the window of a billboard. (7000$)
Earned media :
More than 200 me…
Une présence mesurée.
Dans un environnement économique instable, le pragmatisme reste de mise pour de nombreux annonceurs au 1er trimestre 2012 : la présence media n’est plus une option, mais une obligation.
Les responsables marketing ont tiré les conséquences de la crise 2008/2009 : ceux qui avaient réduits sensiblement leurs investissements …
Till 1990’s Russia was the most reading country in the world.
Now people read less.
Chain of bookstores « 100 000 Books » decided to remind people about the necessity of reading.
WC Owned Media :
One of the place where all the people still read is toilet.
When there ‘s no book there, people read anything that is at hand and mostly air freshen…
Heart disease kills three times more UK women each year than breast cancer, but few think it’s a female disease so there is little talk about it.
Indeed, only 11 % think they’re at risk.
Paid Media :
Britain’s favourite female comedian Victoria Wood hosted the evening where a wealth of female comic talent used stand up, sketches & songs to ex…