Article tagué russia

Rehau windows Russia : wasted Paid for profitable Earned Media

5/02/12

Loosing warmth because of windows not adjusted to cold russian winters makes people waste money.

Rehau windows save warmth and save expenses for heating.

« wasted » Paid media :

Live demonstration how people waste money : literally throwing real money out of the window of a billboard. (7000$)

Earned media :

Public excitement

More than 200 media highlighted the event for free over 40 million of russians

29/01/12

Till 1990′s Russia was the most reading country in the world.

Now people read less.

Chain of bookstores « 100 000 Books » decided to remind people about the necessity of reading.

WC Owned Media :

One of the place where all the people still read is toilet.

When there ‘s no book there, people read anything that is at hand and mostly air fresheners.

« 100 000 Books » created fresheners with fragments of world best sellers printed on them.

Earned Media :

These book fresheners appeared in WC in malls, business centers, offices, restaurants…

The attendance of « 100 000 Books » grew by 23 %, and now they’re going to sell the fresheners in the chain’s outlets.