Article tagué russia
Loosing warmth because of windows not adjusted to cold russian winters makes people waste money.
Rehau windows save warmth and save expenses for heating.
« wasted » Paid media :
Live demonstration how people waste money : literally throwing real money out of the window of a billboard. (7000$)
Earned media :
More than 200 media highlighted the event for free over 40 million of russians
Till 1990′s Russia was the most reading country in the world.
Now people read less.
Chain of bookstores « 100 000 Books » decided to remind people about the necessity of reading.
WC Owned Media :
One of the place where all the people still read is toilet.
When there ‘s no book there, people read anything that is at hand and mostly air fresheners.
« 100 000 Books » created fresheners with fragments of world best sellers printed on them.
Earned Media :
These book fresheners appeared in WC in malls, business centers, offices, restaurants…
The attendance of « 100 000 Books » grew by 23 %, and now they’re going to sell the fresheners in the chain’s outlets.