Tide : Eco friendly Owned Media to demonstrate leadership


Goal :

Demonstrate Tide’s outstanding cleaning results while creating a positive change in shoppers non ecological behavior : usage of plastic bags.

Owned Media :

Modeled after a notepad, the Tide Smart Bag transforms into an instant grocery list that can be washed by Tide and used over and over again, providing people with an eco-friendly accessory on future shopping trips.

 

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